Video production & adsBrandopuls
Web refresh initiative
Castro capital
A bold identity system for an investment firm, from letterhead to campaign posters.
Castro Capital invests in the next generation of founders, but its brand looked like every other bank. It needed confidence without the grey suit.
Challenges
Look established to investors and approachable to first-time founders.
Build an identity that works from a business card to a billboard.
Launch the new brand with a campaign that explains the change.
A tight typographic system, one confident blue and a voice that speaks to founders, not shareholders.
A brand the partners use in every pitch, and twice as many inbound founder applications in the first quarter.
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