Markopolio

One production, every channel: a content system for an independent skincare and beauty label.

A sculpted teal and blue ribbon form against a deep navy background

Markopolio sells skincare and make-up tools online. Every launch meant a new shoot, a new agency and a new look, and the brand was starting to blur.

Black skincare jars and a serum bottle stacked on grey stone

Lilac make-up brushes and a pouch in a purple studio set

Green make-up brushes beside a teal brush roll and a compact

Challenges

Bring a scattered visual language back into one recognisable brand.
Produce enough photo and video for a full season of launches without a shoot for every product.
Give the in-house team templates they can extend on their own.

A still life of oranges, flowers, a diffuser and small cream bottles

We planned one season of content in a single production and cut it for every channel the brand uses.

Three launches from one shoot, a consistent look across shop, social and ads, and a 41% lift in click-through.

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A red set with a blue paper lantern, an orange lamp and mooncakes on a yellow table

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