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Cafeteriano

A modern approach to marketing, powered by generative AI, for a digital campaign strategy.

A designer in a green sweater laying out campaign ads on a laptop

Cafeteriano, a revolutionary platform designed to bring the joy of camping to urban explorers, was seeking to establish a strong brand identity and execute a captivating marketing campaign.

A laptop showing the redesigned shopping cart, with a hand on the keyboardA hand scrolling the mobile landing page on a phoneSticky notes and a hand-drawn user flow from the discovery workshop

Challenges

Engage outdoor enthusiasts by creating a user-friendly app for camping discovery.
Position the app as the go-to platform for finding camping spots, sharing experiences and booking trips.
Ensure seamless functionality while fostering community engagement to enhance the user experience.

Hands holding a pink juice bottle over an illustrated book

We start with an in-depth analysis of the brand’s core values, target audience and market positioning.

  • Two team members reviewing the campaign dashboard on a laptop
  • The Cafeteriano app on a phone resting on a white shelf
  • Violet glass bottles and a booklet from the launch kit on a green surface

We moved the brand from sustainability to activity and reworked the routes to product, increasing conversion by 28%.

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