Digitalize

A festive campaign film and a set of social ads for a home-fragrance and tea brand.

A red set with a blue paper lantern, an orange lamp and mooncakes on a yellow table

Digitalize wanted its festive season to feel like a ritual, not a sale. We built the campaign around light, colour and the moment a candle is lit.

A white daisy leaning on an amber candle jar against a black backdrop

Two candles and crystals on a red and blue set

A phone showing the campaign’s social feed on a grey shelf

Challenges

Stand out in the busiest advertising weeks of the year.
Tell one story across film, social and the shop floor.
Deliver every format in time for a fixed launch date.

One 60-second film, cut into fifteen formats for social, display and in-store screens.

The campaign reached 2.4 million people in four weeks and doubled festive-season sales on the year before.

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