Thought

Opinions and essays from the studio on design, brands and the tools we use.

A glowing purple brain made of fine wire inside a glass shape on a pale grey background

Thought

AI can’t replace human creativity—yet

A pale pink abstract diagram with circles, lines and small floating flowers

Thought

Designing for accessibility in the digital world

Grey and white geometric blocks with violet glowing bars on a dotted wall

Thought

AI-driven branding: The future of identity

Rows of transparent glass panels printed with blue dots in a bright white space

Thought

Staying relevant in a rapidly changing market